“I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules.” The Grammy winner launched Ivy Park in 2016 with Topshop. The way they have embraced the brand is an unexpected gift. “I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. ![]() “This new line is fun and lends itself to creativity, the ultimate power,” the 32-time Grammy winner told Elle magazine in January 2020. The following year, the “Drunk in Love” singer teamed up with Adidas to launch an inclusive unisex line that catered to both men and women. However, in 2018, the singer acquired 100 percent of the brand from British billionaire Philip Green’s company after he faced allegations of sexual harassment, bullying and racism. Ivy Park/Instagramīeyoncé, 41, originally launched Ivy Park with Topshop in 2016. Ivy Park/Instagram Ivy Park was reportedly projected to bring in $250 million in 2022, however, it only garnered $40 million. However, “in five of the last six Ivy Park releases, roughly half of the merchandise that was produced went unsold,” the outlet reported, adding that the clothing and sneaker line was “losing money for Adidas.” Reports had surfaced that the “Cuff It” singer’s clothing line sales plummeted by 50 percent last year. News of the alleged split comes nearly two months after the “Renaissance” singer’s Ivy Park clothing line sales plummeted 50 percent, bringing in just $40 million in 2022 compared to $93 million in 2021.Īt the time, the Wall Street Journal reported that Beyoncé’s line was projected to bring in well over $250 million in sales last year. Page Six has reached out to reps for Beyoncé and Adidas but did not immediately hear back. ![]() USA Today to hire dedicated ‘Beyoncé reporter’īeyoncé shares rare photo with mom Tina and dad Mathew Knowlesīeyoncé and the sportswear manufacturer have reportedly mutually parted ways, according to the Hollywood Reporter. ![]() Megan Thee Stallion dropped out of Global Citizen Festival for Beyoncéīeyoncé celebrates with $20K-a-night private island vacation with Jay-Z, kids
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